![]() His 'real' (a costume glove) hand is then shown before revealing his shadow on the side of a large holding tank. Toy segment: Visser Three emerges from a large cardboard tube, transforms, flexes his spring loaded claw and then fires a missile from his other hand. Narration: Two unknown kids, one portaying Tobias and one portraying Jake (possibly Shawn Ashmore as Jake). Generation 1's marketing is a master class in how to sell toys, with many of its ideas still being used in Transformers ads today. More recently, the massive ad campaigns for the live-action film series and associated merchandise has kept the Transformers brand in the eye of the public, and made the films feel like the blockbuster events they were intended to be. This recurring theme of a huge world of stories has captivated many a Transformers fan and is largely responsible for the brand's rabid fandom. ![]() The Beast Wars ad campaign created a similar feel of a whole world waiting to be explored but this time with organic beasts. The narration of Victor Caroli, along with the animation, enabled Generation 1 commercials to create the idea of a Transformers world with many stories to be told. ![]() Japanese ads, by contrast, have shown a much larger preference for stop-motion toy segments.Īs the goal of any advertising is to influence the viewer into buying the advertised product, Transformers commercials have naturally played a large part in the perception of the Transformers brand. Live-action toy segments have stayed mostly the same, with most US and international ads showing kids (or a pair of hands) transforming the toys. Since then, nearly all animation featured in Transformers commercials can be classified as either re-used excerpts from the current cartoon or short animations used to merely introduce the ad. These commercials typically use a combination of animation and live-action film featuring the characters/toys in question.ĭuring the Generation 1 days, animation used in the commercials consisted largely of newly commissioned pieces that told a story. ![]() And watch the cartoon, too! It's not nearly this pretty, but it gives you time to blink.ĭespite the existence of comics, cartoons, and other media intended to advertise Transformers toys, Hasbro has routinely commissioned standard television commercials to promote their current toy lines. ![]()
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